Remember the details and excitement with which you told stories when you were a kid? That same creativity and energy is needed to bring your brand story to life. It’s often been said that you have 30 seconds to make a first impression. In the digital world, it’s as little as five seconds. You have to captivate your audience’s interest right from the beginning if you want to have any hope of keeping them engaged to the end.

During this presentation, we will discuss three important elements necessary to tell your brand story effectively:
1) your unique value proposition (who you are),
2) your differentiating factors (what important ways you are different from your competition), and
3) your target market (who cares most about what you do).

Join us in this session to learn a fun, simple and amazingly effective way to capture your business story!

Marketing is no longer just trying to tell people about your product and enticing them to make a purchase.

While this has worked for over 100 years, it is increasingly less effective.

Why? The story of what drives your business to be successful influences your customers and their buying patterns.

Native plant businesses have a great story to tell. Learn how to use your story to build your business.

Instructor: Michelle Keyser, LocalDirective

FREE for FANN members, exhibitors and qualified students.

Just $10 for everyone else.